LuxTrust S.A., a leading Digital Trust Services Provider in Luxembourg, and Cambridge Blockchain Inc., a pioneer in digital identity enterprise Software and a Flourish portfolio company, announced the private beta-testing phase for privacy-protecting European identity platform IDKEEP.

Designed to resolve identity and personal-data related challenges faced by many digital service providers — such as banks and financial services, insurance, and healthcare, among others—IDKEEP is a huge step forward towards data ownership and control. The platform provides end users with full control over personal data and over sharing such data with services online, helping digital organizations to effectively manage consent as per GDPR rules and effectively manage validated users’ data, enabling trusted transactions online. In addition, IDKEEP opens a marketplace for data validators who can leverage a network effect of a large customer base, realizing efficiencies and re-use of expensive data validation processes.

IDKEEP platform runs on Cambridge Blockchain’s innovative blockchain-based enterprise software, a first-of-its-kind technology that gives users back control of their own identity by increasing data quality, re-usability, and trust. “After receiving investments from PayPal, Flourish and Omidyar Networkearlier this year, we are pleased to continue our expansion to deliver the future of digital identity for Europe and beyond.” said Matthew Commons, CEO and cofounder of Cambridge Blockchain.

To learn more about IDKEEP, the full press release here.

By sharing #personaldata with banks, healthcare and other service providers, consumers trust that companies will do right by them. That’s why @luxtrust_sa & @c_blockchain designed #IDKEEP, to give people back control of their own #digitalidentity and build trust. #GoodID pic.twitter.com/bsNe1VUKM1

— Flourish (@FlourishVC) July 16, 2019