Pula Wins Women’s World Banking FinTech Innovation Challenge’s “Making Finance Work for Women 2019” Award

Pula Wins Women’s World Banking FinTech Innovation Challenge’s “Making Finance Work for Women 2019” Award

Congratulations to Flourish portfolio company Pula for winning the Women’s World Banking FinTech Innovation Challenge “Making Finance Work for Women 2019” Award!

Pula is an agriculture insurance provider for smallholder farmers in African emerging markets lead by CEO and cofounder Rose Goslinga. They are radically restructuring agricultural insurance, using technology to insure the previously unbanked, uninsured, untapped market of 1.5 billion smallholders worldwide.

Out of the 812,000 farmers Pula served in 2018, 54 percent were women. To quote Rose Goslinga, “Women are even less likely to have insurance than a bank account, even though they are likely to be the ones picking up the pieces when disaster strikes.”

Pula’s co-winner, Bogota-based fintech Alfore, also was recognized for their effort in leveraging technology and an innovative business model to give the vulnerable and middle-class (largely women) access to formal financial services.

 

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