The Economic Times recognized Indifi, a Flourish portfolio company that is a tech-enabled debt-financing platform for small businesses, for how they’ve emerged as an enabler for startups and SMEs that seek seamless access to funding without having to dilute their equity.
Journalist Shariq Khan sat down with Alok Mittal, CEO and Co-founder of the lending platform on a range of issues, including its key differentiators, policy glitches hurting funding to MSMEs, and the way forward.
“Indifi operates with a customer-centric view rather than a competitor-centric view of the market. The key innovation in approach that Indifi is bringing to the market is to design and deliver credit products, basis the kind of business one MSME is in. This industry verticalization brings unique benefits to the customer. Our product design fits into the business cash flows of the MSME. For example, travel agencies need working capital financing for the purchase of tickets, which is a very different product relative to restaurants, which need financing for renovation of their outlets,” says Mittal.
“Our product is offered in a convenient manner where and when the MSME needs it. For example, Indifi has purchase loans available through payment gateways, and hotel renovation loans available at the time of renovation. Further, our solutions are distributed through supply chain partners, like ticketing consolidators, online travel agencies, online food ordering companies, etc.”
Read the full article from The Economic Times here.