Flourish Panel: What it Takes to Build B2B SaaS Startups in LatAm

Discussion Summary

With private innovation, increasing government support and stronger digital infrastructure, Latin America offers immense opportunities for fintechs aiming to serve the region’s SMBs. But startups expanding into this market face unique challenges that require resilience, a clear focus, and a deep understanding of LatAm regional nuances.

In this edition of the Flourish Conversations series, LATAM lead investor Diana Narváez sits down with fintech founders Gonzalo Parejo of Kamino, and Santiago Morales Prado of MoradaUno. Both of these founders are helping pave the way for startups in Mexico and Brazil, and share valuable lessons and insights. Key topics include:

- What inspired them to start fintechs in the region and the initial hurdles they faced

- Understanding and addressing the specific needs of LATAM's SMBs

- Words of advice for founders building and scaling SaaS companies in Central and South America

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