Flourish Focus: Embedded Finance in India – A Conversation with YAP

Flourish Focus: Embedded Finance in India – A Conversation with YAP

March 25, 2021

YAP is part of the burgeoning fintech market category of embedded finance. Its modular API platform allows SMEs in India to connect and roll out their own branded financial offering through its end-to-end service. YAP’s technology allows digital platforms, fintech platforms and offline businesses to connect with other fintech platforms, India’s public payments infrastructure, incumbent banks and non-bank financial companies to bring customized solutions to their end users.

In this Flourish Focus, Investments Director Anuradha Ramachandran sits down with YAP CEO Madhusudanan R to discuss the acceleration of digital financial services in India and how his company is providing the bank-in-a-box infrastructure which enables new financial services boosting financial inclusion for the unbanked and underbanked consumers in India.

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