Traditionally, the transaction costs of serving farmers have been too high to permit commercial models. However, a new wave of technology-driven ventures are trying to prove that large segments of smallholder farmers can be served viably. This is possible by using tech-enabled solutions that simply did not exist 4–5 years ago, such as insurance and credit underwriting through satellite data.
Apollo Agriculture is at the forefront of this revolution. It is one of the few ag-tech players that provide a complete set of solutions for farmers to improve their incomes: high-quality seeds and fertilizers, granular agronomy advice, and yield insurance in partnership with Pula (a Flourish Ventures portfolio company).