By JD Alois
Skipify, an “instant checkout” platform for merchant websites, has received a strategic investment round from PayPal Ventures, Synchrony, Amex Ventures, and Okta Ventures. The amount of the investment was not disclosed.
Skipify said the funding was in addition to a recent Series A round co-led by Flourish Ventures and Point72 Ventures. Skipify recently partnered with Google to enable shopping and interactive features inside the email channel.
Skipify reported that it is aggressively hiring for its product and engineering teams. Skipify claims that it is poised to “unlock Frictionless Commerce for hundreds of millions of shoppers and tens of millions of merchants in the years to come.”
Ryth Martin, founder and CEO of Skipify, commented on the strategic investment:
The shift in consumer behavior from laptops to mobile devices has triggered the shift from typing into tapping. However, the standard checkout process online still remains dependent on nearly 2 minutes of typing from shoppers. Skipify fixes that.