Diana

As Flourish's leading investor in Latin America, and with a background as an entrepreneur, investor, operator, and business consultant, Diana brings a wide breadth of experience to managing Flourish’s investments in the region. This includes working closely with the founding teams of rising fintechs such as Kamino, Heru, Neon and Swap, among others.

Before joining Flourish as an Associate, Diana oversaw strategy and business development for Picap, a Colombian motorcycle ride-hailing and last-mile logistics startup. Previously, she co-founded and led Impulsum Capital, an impact investing vehicle for family offices in Colombia. There, she fundraised from angel investors globally and developed a portfolio of mission-driven, early-stage companies. Fluent in Spanish, Portuguese, and English, she has worked in every major economy in Latin America, including stints with McKinsey in Mexico and JPMorgan in Brazil.

A strategic advisor to social impact startups, incubators, and industry ecosystem organizations, Diana was part of the co-founding team of what it is now the Diversity VC LatAm chapter, an initiative to create a more equitable, diverse, and inclusive VC sector.

Diana has a Bachelor’s degree in accountancy from Northern Illinois University and an MBA degree from Cornell University. She is an alumna of Stanford University’s VC Unlocked program, a NOLs outdoor leadership educator and is passionate about adventure travel, rock climbing, mountaineering and mentoring social impact leaders. 

In The News
Blog
infrastructure
Investing in Akua: Revolutionizing Payment Processing in Colombia and Spanish-Speaking LatAm
Flourish participated in Akua's $4.3M seed round announced in October 2024. This marks our first investment in Colombia.
Events
video
Flourish Panel: What it Takes to Build B2B SaaS Startups in LatAm
Flourish's LatAm lead investor Diana Narváez sits down with fintech founders Gonzalo Parejo of Kamino, and Santiago Morales Prado of MoradaUno to discuss building and scaling startups in the region.
News
blog
How My Startup Experience Taught Me to Prioritize Founder Wellbeing as an Investor
The idea that investors should care about or prioritize entrepreneurs’ well-being may seem unusual. Still, I believe there is a strong correlation between the physical and mental state of founders and the performance of their...
Blog
opinion
Brex Co-CEO Reports Burnout and Sparks Debate: What About Founder Mental Health?
Leading a startup to success is a great responsibility. Once the challenge of launching a great idea into the market is overcome, founders start to deal with the common setbacks of running a company, usually...
News
founder wellness
Groundbreaking Study Shows Links Between Founder Health And Performance in Brazil
We collaborated with Endeavor Brazil for a groundbreaking study called Health and Performance of High Impact Entrepreneurs.
News
blog
Flourish Promotes Investment Leads in India and LatAm; Strengthens Bench in U.S. and Africa With New Hires
Flourish announced five news hires and two promotions, adding capabilities to its global investment team.
Events
infrastructure
[Flourish Conversations] Pix, RTP & Open Finance
Flourish investor Diana Narvaez discusses the rise of digital financial infrastructure in LATAM—including Pix, RTP and Open Finance—along with Bruno Diniz, Co-Founder of Spiralem and Cuatrecasas Senior Associate, Camila Orrego.
News
general
[LAVCA] 2022 Emerging Women Investors in Latin American Tech
Women in venture are underrepresented in Latin America as they are globally.  In the US, women only hold ~16% of GP positions in VC, and the majority of firms have no women partners; in other markets, reliable...
Events
flourish focus
[Flourish Focus] A One-on-One with Dinie Co-Founders
Flourish’s Diana Narvaez talks with Dinie founders Suzy Ferreira and Andrea Burattini about the backbone of the Brazilian economy—SMBs.
News
general
[NeoFeed] Fundo do bilionário fundador do eBay cria base no Brasil e sai à caça de fintechs
A Flourish Ventures, fundo que tem o fundador do eBay Pierre Omidyar como único investidor, já investiu em sete startups no Brasil. Agora, abre escritório em São Paulo e vai intensificar a busca por fintechs....
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