Jim McGinley, CEO and Co-founder
SeedFi is a mission-driven fintech startup dedicated to building a new generation of beneficial financial products for the 100MM Americans living paycheck to paycheck. We believe struggling Americans deserve access to financial services that help them build wealth rather than trap them in an endless cycle of debt. Unlike most startups in this space who are using technology to tweak existing products, we are trying to reimagine non-prime financial services by building fundamentally new products designed to do one key thing — leave our customers better off than we found them. Fundamental to achieving this goal is designing all our products and experiences with affordability, extreme transparency, and explicit customer outcomes in mind.