Fintech Finance published an article covering the industry survey Flourish and the Center for Financial Services Innovation (CFSI), the nation's authority on consumer financial health, launched earlier this week. This effort surveyed 659 senior financial services executives regarding how they view their customers’ financial health. Sixty-nine percent of these executives expressed an inherent need to improve their customers' financial health. However only half of these same executives have actually created a product or service that meaningfully improves their customer's lives.

“It is encouraging that so many executives have acknowledged the importance of consumer financial health and understand the inherent business value of improving it,” said President and CEO of CFSI, Jennifer Tescher. “However, this study shows that much work remains to help companies and leaders adapt the concept of financial health into concrete solutions to deliver success for their business and their customers.”

View the full story on Fintech Finance here.