Forbes contributor Ron Shevlin shared his 'Observations from the FinTech Snark Tank' this week, diving into how banking could become like healthcare - for better or worse. To support his insights, Shevlin utilized data from our  'Breaking New Ground in FinTech' research.

"I said there were three ways banking could become like healthcare--and two out of three would be for the better. Well, here's the downside: Third-party payers," notes Shevlin.

As per our report, "Breaking New Ground in FinTech", Shevlin notes, "there are three basic categories of payers that financial health revenue models can rely on: 1) Consumers themselves; 2) Third-party sellers who pay for advertising and referrals,; and 3) Third-party beneficiaries, who themselves accrue value in some way when a consumer uses the financial health tool, which can be direct monetary value (e.g., interchange) or more indirect value (e.g., employee wellness program that reduces employee churn and/or increases productivity). Omidyar cites WageWorks and Even as examples of fintech firms pursuing a third-party beneficiary (or payer) business model. Interchange (paid by merchants) is another example of third-party payment."

To read Ron Shevlin's full article in Forbes, visit the link here.