RESEARCH ON FOUNDER WELLBEING:
Almost 200 African Startup Founders Share Their Journeys
While founder motivation is high, the journey is often stressful and intense. Resilience and wellbeing are becoming essential strategies for founders and investors to ensure sustainable growth and better business outcomes. Flourish conducted the first large-scale survey on founder wellbeing in Africa.
In this report, we highlight:
01 Inside the founder psyche
02 Stress on the continent
03 The solitary startup
04 Coping with stress
05 Investor relationship dynamics
“Prioritizing founder wellbeing not only has a positive impact on founders’ lives, but also on the long-term success of their business. We hope that by sharing these early learnings, we can jumpstart a broader conversation about the state of founder wellbeing and how founders, and their funders, can better navigate it—in Africa and beyond."
Ameya Upadhyay,
Venture Partner, Flourish Ventures
Key insights
The biggest stress factors are external
Women experience unique stress factors
What are your main sources of stress in the past 12 months?
Founders have actionable advice
About this report
Conducted in partnership with Endeavor, Launch Africa, Madica, and research firms Econa and Startup Snapshot, the research includes responses from more than 160 startup founders across 13 African countries, diving deeply into the stresses and challenges they navigate on their startup journeys and how they cultivate resilience.
Download the full report to discover our new insights plus hear from founders of companies like FairMoney, Flutterwave, MaxAB, Paga, Pula, and more.
Respondent demographics
“While data is powerful, it is ultimately just a starting point for ongoing and open dialogue. Our hope is that this research helps start a conversation about how to build a stronger ecosystem where everyone is set up for success.”
Efayomi Carr,
Principal, Flourish Ventures
