[Flourish Focus] Mrs. Dow Jones: The Entrepreneurial Journey of a 'Finfluencer'

Four years ago, Haley Sacks saw an opportunity to publish content on TikTok and YouTube to help young women improve their financial literacy. That idea became “Mrs. Dow Jones,” her media persona who leverages humor and pop culture to teach her young audience things they may have never learned about money.

Flourish’s Tina Moran interviews Haley about her early career experiences with personal finance and what drove her to create a media company that she’s scaled quickly to 1.5M followers and counting. Learn how Haley is challenging old narratives about women and finance while helping her followers avoid scams, make smart decisions and build personal wealth.

Discussion Points:

• What is responsible financial content today and how does it work?
• How is the social media landscape evolving and how do consumers navigate the onslaught of nefarious scams in the midst of quality content?
• Why invest in mission-driven media entrepreneurs like Haley Sacks?
• What does it take to build profitable content companies and help millions of consumers improve their financial health?

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