Diana

With background as an entrepreneur, investor, operator, and business consultant, Diana brings a wide breadth of experience to manage Flourish’s investments in Latin America.

Before coming to Flourish, Diana oversaw strategy and business development for Picap, a Colombian motorcycle ride-hailing and last-mile logistics startup. Previously, she co-founded and led Impulsum Capital, an impact investing vehicle for family offices in Colombia. There, she fundraised from angel investors globally and developed a portfolio of mission-driven, early-stage companies. Fluent in Spanish, Portuguese, and English, she has worked in every major economy in Latin America, including stints with McKinsey in Mexico and JPMorgan in Brazil.

A strategic advisor to social impact startups, incubators, and technology leadership organizations, Diana is the LatAm chapter co-founder of Diversity VC, an initiative to create a more equitable, diverse, and inclusive VC sector.

Diana has a bachelor’s in accountancy from Northern Illinois University and an MBA from Cornell. She is an alumna of Stanford University’s VC Unlocked program, a NOLs outdoor educator and is passionate about adventure travel, mountaineering, dance and mentoring social impact leaders.

In The News
Events
infrastructure
[Flourish Conversations] Pix, RTP & Open Finance
Flourish investor Diana Narvaez discusses the rise of digital financial infrastructure in LATAM—including Pix, RTP and Open Finance—along with Bruno Diniz, Co-Founder of Spiralem and Cuatrecasas Senior Associate, Camila Orrego.
News
general
[LAVCA] 2022 Emerging Women Investors in Latin American Tech
Women in venture are underrepresented in Latin America as they are globally.  In the US, women only hold ~16% of GP positions in VC, and the majority of firms have no women partners; in other markets, reliable...
Events
flourish focus
[Flourish Focus] A One-on-One with Dinie Co-Founders
Flourish’s Diana Narvaez talks with Dinie founders Suzy Ferreira and Andrea Burattini about the backbone of the Brazilian economy—SMBs.
News
general
[NeoFeed] Fundo do bilionário fundador do eBay cria base no Brasil e sai à caça de fintechs
A Flourish Ventures, fundo que tem o fundador do eBay Pierre Omidyar como único investidor, já investiu em sete startups no Brasil. Agora, abre escritório em São Paulo e vai intensificar a busca por fintechs....
News
opinion
[StartUp City] Is Latin America the hottest fintech market in the world?
Fintech is booming in Latin America. Venture funding in the region hit $19.5 billion in 2021—more than three times the investment level from 2020. With 650 fintech deals in Latin America backed by VCs, it...
News
general
Fundos estrangeiros de venture capital querem investir no Brasil mesmo com alta de juros [Forbes]
Visão a longo prazo permite que fundos aproveitem o mercado em crescimento do país.
Blog
embedded finance
Why We Invested In Kamino: Gives Much-Needed Boost to High-Growth LATAM Startups
Repeat Founders Build Financial Infrastructure to Accelerate Time-to-Market and Provide End-to-End Financial and Corporate Solutions for New Businesses
News
general
Global Venture Capital Firm Flourish Expands Team and Regional Efforts
This year, we’re thrilled to announce that we’re expanding our efforts and expertise across new international markets by adding four exceptional team members who each bring deep technology, finance, and local market expertise along with...
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