GLOBAL REPORT

THE DIGITAL HUSTLE:
Gig Worker Financial Lives Under Pressure

GLOBAL REPORT

THE DIGITAL HUSTLE:
Gig Worker Financial Lives Under Pressure

GLOBAL REPORT
COVID-19 Impact on Gig Workers

The global gig economy has boomed over the past decade, with increased digitization and broad mobile phone adoption helping to build an app-based on-demand economy and create new jobs in service roles such as ridesharing and delivery. In emerging markets, gig platforms are bringing informal workers closer to the formal economy. In the United States, gig work has provided greater flexibility and supplemental income but often does not provide the security and stability of full-time employment.

Across the globe, we have found many workers in the digital gig economy are struggling to get by and make ends meet. COVID-19 and the ensuing economic dislocation caused great hardship, and while the struggles these workers face is not new, the current crisis exacerbated their financial instability. As the world continues to grapple with the challenges of the current crisis, we realized there was an opportunity and a responsibility to listen to this vulnerable segment of workers and learn from what they tell us.

As a global fintech investor committed to helping people improve their financial lives, Flourish Ventures seeks to elevate the voices of the financially underserved and share learnings with the financial services ecosystem. Our Global Report and the complete Digital Hustle Series provide a view into the financial lives, concerns, and aspirations of more than 3,000 gig workers across five countries with burgeoning digital gig economies: Brazil, India, Indonesia, South Africa, and the United States.

What We Did

Flourish conducted this research from May through August 2020 with support from research firm 60 Decibels and local country-specific partners Avail FinanceFlexClubMEI FácilPicupSampinganSteady, and Unitus Capital. While worker experiences continue to evolve as local country conditions change during this crisis, the Global Report offers a look into workers’ lives in a time of crisis, providing insight into cross-cutting global themes and the opportunity for financial services to better serve these workers.

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Impact on Livelihoods

Across the global, gig workers were hard hit by the COVID-19 pandemic. 66% reported a large decline in income, with ridesharing drivers hit hardest.

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"I have had no work since April because no one is going anywhere. There is no hope until the lockdown lifts completely."

– Ridesharing driver, India

Ridesharing drivers are hit hardest.

The COVID-19 lockdowns and subsequent “no touch” economy adversely impacted ridesharing drivers most, although all industries were affected.

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COVID-19 Impact on Well-being

For most workers, the impact of the pandemic is first and foremost an economic crisis, but health risk also remains a primary concern for many.

Across the five countries, the number of respondents concerned about COVID-19 was 74%.

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"My life became really difficult when all the businesses closed. It has been hard to find side jobs to help me out."

– Delivery worker, Brazil

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"Getting sick is the worst thing that could happen. I have a baby boy who means everything to me. I need to be able to provide for him."

– Online seller, United States

Financial Resilience

Gig workers are living on the edge. On average, only 4 in 10 of the surveyed gig workers reported that if they lost their main source of income they could cover household expenses for at least month without borrowing money.

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India Savings Culture

India has a particularly strong savings culture, as the only country surveyed where more than 3 in 4 workers relied on savings to cope with the COVID-19 crisis. Correspondingly, workers have higher resilience, with a greater portion of respondents who could get by for more than a month if they lost their main source of income.

 

"I am a self-reliant person. I have my own bike and I have purchased my home. My company has paid me $4 USD daily during lockdown, and the rest I have covered with savings."

– Delivery worker, India

 

Government Aid Recipients

Government relief payments offered lifelines for many in India, Brazil, and the United States, where a large number of respondents relied on government support.

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Women Underrepresented but Not Disproportionately Impacted

Women continue to be under-represented in gig economy in many of the countries where we conducted research.

We had a difficult time finding women to participate in this study, despite proactive efforts in Brazil, India, Indonesia, and South Africa, where gig work­—particularly ridesharing and delivery—is dominated by men. On average, only 23% of total respondents were women.

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On average, women reported similar outcomes during the COVID-19 crisis, with comparable financial resilience and impact on quality of life.

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Coping Mechanisms

Workers have demonstrated grit and resourcefulness as they strive to cope with the economic impact of the COVID-19 crisis. On average, nearly half of respondents borrowed money and a third found new or additional work.

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U.S. Informal Borrowing

Despite the high level of banking penetration in the United States, a majority of gig workers still use informal sources first. More than 8 in 10 of those borrowing money reported relying on family and friends for a loan. This finding underscores the similar coping mechanisms between U.S. gig workers and their emerging market counterparts, where informal borrowing is widespread.

 

"I started an online food business because ridesharing is prohibited now.”

– Ridesharing driver, Indonesia

 

 

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Reduced Consumption

Many workers and their families are going to grim lengths to make ends meet, with 55% reducing household and work-related spending. Across all countries, more than one quarter of respondents had to cut back on food.

 

"I eat food that’s provided by my job and save a portion of it for dinner. I go to sleep earlier so I won’t be hungry again at night."

– Delivery Worker, United States

 

 

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"We are only eating two meals a day. That is what we can afford now."

– Ridesharing driver, South Africa

Looking Forward

As they look beyond the COVID-19 crisis, gig workers have both hopes and concerns for their financial future. Our research showed remarkably similar responses across all five countries. For most respondents, managing debt and saving for the future is a top priority. Also top of mind is the risk of not being able to work due to illness, an accident, or damage to their vehicle or phone. For those outside the United States, access to asset financing remains a concern. And, as gig workers look to the future, many expressed a desire to learn new skills, find a new job, or invest in their own business.

 

"My biggest concern is that I could get sick or in an accident and not be able to work. I need to be able to support my family."

– Ridesharing driver, United States

 

Top Financial Concerns*

% Very Concerned

67% Ability to save for the future

58% Ability to pay off debt

57% Risk of getting sick or having an accident and not being able to work

53% Access to sufficient cash to manage day-to-day expenses

52% Risk of vehicle or phone breaking and not being able to work

48% Need to learn new skills for work

45% Access to asset financing

*Average across Brazil, India, Indonesia, South Africa, and United States. “Ability to pay off debt” average across India and United States responses; “Need to learn new skills” across Brazil, Indonesia, South Africa, United States.

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The Opportunity for Fintech Solutions

We believe that services offered by fintechs and other providers have the potential to advance economic opportunity and improve gig workers’ financial resilience. While financial innovations are not a cure-all for the financial insecurity and instability these workers face, there is an important need for technology solutions to help people find new sources of income, manage their day-to-day cash flows, protect against risk, gain access to working and investment capital, and save for the future. The important role that gig workers play in our society cannot be overemphasized. As the world continues to grapple with the challenges of the current crisis, financial institutions, fintechs, and policymakers have an opportunity to learn from our most vulnerable workers and identify financial services that will help them survive this crisis and thrive in the future. We hope our Digital Hustle Series serves as a call to action and helps shed light on the shared experiences and obstacles that gig workers face across the globe.

Survey Methodology

Flourish conducted online and phone surveys of 3,195 gig workers from May through August 2020. Respondents were from Brazil (539), India (770), Indonesia (586), South Africa (605), and the United States (695). Underlying data can be viewed here.

Authors: Arjuna Costa, Tilman Ehrbeck, Stella Klemperer, Emmalyn Shaw