Diana

As Flourish's leading investor in Latin America, and with a background as an entrepreneur, investor, operator, and business consultant, Diana brings a wide breadth of experience to managing Flourish’s investments in the region. This includes working closely with the founding teams of rising fintechs such as Kamino, Heru, Neon and Swap, among others.

Before joining Flourish as an Associate, Diana oversaw strategy and business development for Picap, a Colombian motorcycle ride-hailing and last-mile logistics startup. Previously, she co-founded and led Impulsum Capital, an impact investing vehicle for family offices in Colombia. There, she fundraised from angel investors globally and developed a portfolio of mission-driven, early-stage companies. Fluent in Spanish, Portuguese, and English, she has worked in every major economy in Latin America, including stints with McKinsey in Mexico and JPMorgan in Brazil.

A strategic advisor to social impact startups, incubators, and industry ecosystem organizations, Diana was part of the co-founding team of what it is now the Diversity VC LatAm chapter, an initiative to create a more equitable, diverse, and inclusive VC sector.

Diana has a Bachelor’s degree in accountancy from Northern Illinois University and an MBA degree from Cornell University. She is an alumna of Stanford University’s VC Unlocked program, a NOLs outdoor leadership educator and is passionate about adventure travel, rock climbing, mountaineering and mentoring social impact leaders. 

In The News
News
general
[LAVCA] 2022 Emerging Women Investors in Latin American Tech
Women in venture are underrepresented in Latin America as they are globally.  In the US, women only hold ~16% of GP positions in VC, and the majority of firms have no women partners; in other markets, reliable...
News
general
[NeoFeed] Fundo do bilionário fundador do eBay cria base no Brasil e sai à caça de fintechs
A Flourish Ventures, fundo que tem o fundador do eBay Pierre Omidyar como único investidor, já investiu em sete startups no Brasil. Agora, abre escritório em São Paulo e vai intensificar a busca por fintechs....
News
opinion
[StartUp City] Is Latin America the hottest fintech market in the world?
Fintech is booming in Latin America. Venture funding in the region hit $19.5 billion in 2021—more than three times the investment level from 2020. With 650 fintech deals in Latin America backed by VCs, it...
News
general
Fundos estrangeiros de venture capital querem investir no Brasil mesmo com alta de juros [Forbes]
Visão a longo prazo permite que fundos aproveitem o mercado em crescimento do país.
Blog
embedded finance
Why We Invested In Kamino: Gives Much-Needed Boost to High-Growth LATAM Startups
Repeat Founders Build Financial Infrastructure to Accelerate Time-to-Market and Provide End-to-End Financial and Corporate Solutions for New Businesses
News
general
Global Venture Capital Firm Flourish Expands Team and Regional Efforts
This year, we’re thrilled to announce that we’re expanding our efforts and expertise across new international markets by adding four exceptional team members who each bring deep technology, finance, and local market expertise along with...
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