Efayomi

Efayomi has seen firsthand how startups catalyze innovation and unleash opportunity for communities. He brings experience in entrepreneurship, social impact and finance to his role at Flourish, with a focus on Africa.

Before Flourish, Efayomi was Head of Strategic Finance for Lori, a tech startup building cost-saving market infrastructure for the trucking industry in Africa. Three months after joining Lori, Efayomi was appointed Interim CFO, managing a team of 15 finance professionals across several geographies and overseeing the core financial functions. He also guided the company financially through the COVID-19 economic crisis, raising emergency capital, renegotiating significant debt, and finalizing key partnership agreements.

Prior to working with Lori, Efayomi covered Africa with venture investor Quona Capital and was an associate at Boston Consulting Group. He also worked at Jumia, where he was Head of Marketplace, growing that business from launch to roughly one-quarter of the platform’s revenue. Later, Efayomi spent six months seconded to the government of Sierra Leone, as the most senior government official leading data management in the effort to combat the 2015 Ebola outbreak.

Efayomi started his career cofounding Transparent Nigeria, a digital journalism and data sharing platform. He is a graduate of the University of Pennsylvania with an MBA from Harvard Business School. He is based in Nairobi, where he’s training for his next marathon.

In The News
News
featured
[WeeTracker] 2023 Lessons & 2024 Outlook: From Early Investors In Africa’s Highest-Valued Startup
As the curtain draws on a year during which the tech landscape in Africa took on unprecedented challenges yet unlocked opportunities, understanding the lessons learned from 2023 and predicting the trends for 2024 becomes pertinent.
News
general
[Benjamindada.com] Why founders should ignore the noise and focus on the fundamentals
Efayomi Carr shares lessons for African startups from Apollo and Flutterwave, potential solutions to their challenges, and his long-term vision as a venture capitalist.
News
featured
[Techeconomy] Five Things African Startup Founders Raising Money in 2023 Must Learn
In this article titled Five Things African Startup Founders Raising Money in 2023 Must Learn, Efayomi Carr, Principal at Flourish Ventures, a global venture capital firm, discusses what African startup founders should do to attract funding during the...
Events
flourish focus
[Flourish Focus] A One-on-One with Sherine Kabesh, Co-Founder & Head of Marketing, Flash
In this Flourish Focus, Africa-based investor Efayomi Carr sits down with Sherine Kabesh, Co-Founder & Head of Marketing to discuss how Flash, a next-gen mobile payments startup facilitates online payments between merchants and customers.
News
interview
[TechCabal] Flourish Ventures wants to create systemic change and build fair financial systems in Africa
Efayomi Carr, principal at Flourish Ventures, talks to TechCabal about what he has learned from investing in Africa, how Flourish Ventures invests, and his view on the current state of the African funding landscape. 
News
opinion
[Techbuild.africa] Corner Stores – An Essential Sales Channel Across – Are Evolving With Digital Tools
In many African countries, corner shops are woven into the fabric of local communities. Their role in the economy is often underestimated.
News
general
[Bitcoin KE] The Celo Africa Web3 Fund Inaugural Event Kicks Off in Kenya – Next Stop, Nigeria
This is the first of a series of 4 events set to take place over the next 4 months of 2022 as Celo seeks to help Web3 projects access the needed funds to either launch...
News
opinion
[The Standard] Accelerating financial inclusion through the use of embedded finance
Embedded finance demonstrates an opportunity for fintechs, banks and lenders to create more tools and resources for those that may not have access to traditional banking.
News
opinion
[THISDAY] How a cashless Africa strengthens the economy of the continent
The dream of a completely cashless Africa, where a Kenyan can trade easily with a Zambian despite the countries having different currencies and being in different economic zones, was a far-fetched reality less than a...
News
opinion
[Fintech Africa] Fintech Has Taken Off In Africa – Here’s Why It’s Not A Bubble
Some of the most innovative models in fintech we’ve seen have come out of our Africa portfolio, such as the way Pula advanced embedded finance by bundling crop insurance with the seed bought by small...
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