Efayomi

Efayomi has seen firsthand how startups catalyze innovation and unleash opportunity for communities. He brings experience in entrepreneurship, social impact and finance to his role at Flourish, with a focus on Africa and the Middle East.

Before Flourish, Efayomi was Head of Strategic Finance for Lori, a tech startup building cost-saving market infrastructure for the trucking industry in Africa. Three months after joining Lori, Efayomi was appointed Interim CFO, managing a team of 15 finance professionals across several geographies and overseeing the core financial functions. He also guided the company financially through the COVID-19 economic crisis, raising emergency capital, renegotiating significant debt, and finalizing key partnership agreements.

Prior to working with Lori, Efayomi covered Africa with venture investor Quona Capital and was an associate at Boston Consulting Group. He also worked at Jumia, where he was Head of Marketplace, growing that business from launch to roughly one-quarter of the platform’s revenue. Later, Efayomi spent six months seconded to the government of Sierra Leone, as the most senior government official leading data management in the effort to combat the 2015 Ebola outbreak.

Efayomi started his career cofounding Transparent Nigeria, a digital journalism and data sharing platform. He is a graduate of the University of Pennsylvania with an MBA from Harvard Business School. He is based in Nairobi, where he’s training for his next marathon.

In The News
Blog
blog
Tokenization Platforms Are Emerging Across Many Asset Classes
John Onwualu and Efayomi Carr analyze tokenized real-world assets, arguing that winning strategies focus on identifying high-friction wedges within asset classes, building infrastructure to unlock economic value, and expanding into platforms rather than simply selecting...
Blog
frontier
Why We Invested in Lua
Lua is building the agent layer for mid-market enterprises, enabling teams to build, deploy, and own AI agents that automate complex workflows and integrate deeply into their core systems.
Blog
embedded finance
Why We Invested in Littlefish
Littlefish is modernizing merchant services in Africa, providing banks and financial institutions with the software and payments infrastructure to better serve small businesses at scale.
News
press
“In 2026, stablecoins will increasingly function as primary financial accounts for individuals and SMEs in emerging markets” – Efayomi Carr
Blog
frontier
Why We Invested in HoneyCoin
Kenya-based HoneyCoin's hybrid fiat-stablecoin payments platform could redefine cross-border finance in Africa.
Blog
frontier
Solving a Core Infrastructure Gap in MENA: Why We Invested in Fuse
Fuse builds a seamless, API-first platform that enables businesses to collect and payout funds across the UAE, Saudi Arabia, Egypt, and Jordan — without needing a local presence. Its virtual IBAN technology and local bank...
News
news
Agri-fintech aims to supercharge farm finance
News
featured
CNBC Africa: Efayomi Carr Discusses New Survey on African Startup Founders
The biggest external stress factors for founders in Africa today are raising funds, inflation, and currency devaluation, among other macroeconomic challenges. That’s according to Flourish Ventures' latest survey...
Research
research
State of African Founder Wellbeing Survey 2024
This Flourish research is based on a survey of approximately 200 startup founders across 13 African countries, diving deeply into the stresses and challenges they navigate on their startup journeys and how they cultivate resilience.
News
featured
[WeeTracker] 2023 Lessons & 2024 Outlook: From Early Investors In Africa’s Highest-Valued Startup
As the curtain draws on a year during which the tech landscape in Africa took on unprecedented challenges yet unlocked opportunities, understanding the lessons learned from 2023 and predicting the trends for 2024 becomes pertinent.
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