Efayomi

Efayomi has seen firsthand how startups catalyze innovation and unleash opportunity for communities. He brings experience in entrepreneurship, social impact and finance to his role at Flourish, with a focus on Africa.

Before Flourish, Efayomi was Head of Strategic Finance for Lori, a tech startup building cost-saving market infrastructure for the trucking industry in Africa. Three months after joining Lori, Efayomi was appointed Interim CFO, managing a team of 15 finance professionals across several geographies and overseeing the core financial functions. He also guided the company financially through the COVID-19 economic crisis, raising emergency capital, renegotiating significant debt, and finalizing key partnership agreements.

Prior to working with Lori, Efayomi covered Africa with venture investor Quona Capital and was an associate at Boston Consulting Group. He also worked at Jumia, where he was Head of Marketplace, growing that business from launch to roughly one-quarter of the platform’s revenue. Later, Efayomi spent six months seconded to the government of Sierra Leone, as the most senior government official leading data management in the effort to combat the 2015 Ebola outbreak.

Efayomi started his career cofounding Transparent Nigeria, a digital journalism and data sharing platform. He is a graduate of the University of Pennsylvania with an MBA from Harvard Business School. He is based in Nairobi, where he’s training for his next marathon.

In The News
News
featured
[TechCabal] Flourish Ventures wants to create systemic change and build fair financial systems in Africa
Efayomi Carr, principal at Flourish Ventures, talks to TechCabal about what he has learned from investing in Africa, how Flourish Ventures invests, and his view on the current state of the African funding landscape. 
Events
flourish focus
[Flourish Focus] A One-on-One with Guy Assad, Co-Founder & CEO, Clerkie
Emmalyn Shaw, Co-Founder and Managing Partner sits down with Guy Assad, the Co-Founder & CEO of Clerkie to learn how this rising fintech is automating the process to prevent delinquencies and is helping borrowers and...
News
opinion
[Techbuild.africa] Corner Stores – An Essential Sales Channel Across – Are Evolving With Digital Tools
In many African countries, corner shops are woven into the fabric of local communities. Their role in the economy is often underestimated.
News
general
[Bitcoin KE] The Celo Africa Web3 Fund Inaugural Event Kicks Off in Kenya – Next Stop, Nigeria
This is the first of a series of 4 events set to take place over the next 4 months of 2022 as Celo seeks to help Web3 projects access the needed funds to either launch...
News
opinion
[The Standard] Accelerating financial inclusion through the use of embedded finance
Embedded finance demonstrates an opportunity for fintechs, banks and lenders to create more tools and resources for those that may not have access to traditional banking.
News
opinion
[THISDAY] How a cashless Africa strengthens the economy of the continent
The dream of a completely cashless Africa, where a Kenyan can trade easily with a Zambian despite the countries having different currencies and being in different economic zones, was a far-fetched reality less than a...
News
opinion
[Fintech Africa] Fintech Has Taken Off In Africa – Here’s Why It’s Not A Bubble
Some of the most innovative models in fintech we’ve seen have come out of our Africa portfolio, such as the way Pula advanced embedded finance by bundling crop insurance with the seed bought by small...
News
opinion
[Business Daily Africa] Why embedded finance can build Africa's real estate
Africa's urban population has seen a boom over the last 35 years, with an increase in the number as well as the size of towns and cities, playing a key role in fostering rural-urban migration...
News
opinion
[TechTrendsKE] Africa's youth hold the key to the expansion of agritech across the continent
The Covid pandemic has focused global attention on the drastic need for food systems to change and become more efficient, cost-effective, and far-reaching.
News
embedded finance
[The Standard] Plumbing: The heartbeat of embedded finance
When one thinks about embedded finance, the first image that comes to mind might be a mobile payments tool in WeChat, or maybe a bank account for Uber workers. What they might not know is...
Events
flourish focus
[Flourish Focus] A One-on-One with Apollo Agriculture Co-Founders
Meet Kenya’s Apollo Agriculture, a high-growth fintech start-up offering financing, digital advice, and high-quality farm products to smallholder farmers that raised a $6M Series A round last year.
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